The Uniform Code of Pharmaceutical Marketing Practices (UCPMP) 2024 draws from the 'Ethical Criteria for Medicinal Drug Promotion' as endorsed by the World Health Organization. It lays down ethical norms for interaction between pharma companies and health care practitioners, for an industry critical for patient and health care. UCPMP 2024 is a mandatory code wherein the Ethics Committee for Pharmaceutical Marketing Practices (ECPMP) are at the level of pharma associations and appeal is at the level of the Department of Pharmaceuticals.
The Code strives to strike a balance between co-operative and collaborative compliance. The aim of the Uniform Code for Pharmaceuticals Marketing Practices (UCPMP) 2024 is to establish and uphold the highest standards of ethical practices in the pharmaceutical industry. UCPMP aims to ensure that all promotional activities and interactions between the pharmaceutical industry and healthcare professionals are conducted transparently, responsibly, and in accordance with established ethical norms.